A guy I know bought a pound of this stuff for 16 bucks. Fresh, not dry. The taste is smooth... too smooth for my tastes. I looked it up online - they offer Red as full flavored, Gold as light, and Silver as extra light. I had to double check his bag to make sure he didn't buy the gold or silver. Nope - it's red. There's nothing particularly wrong with it - the taste, shred, moistness, etc. was by no means substandard - it's just not my cup of tea. If you like to smoke Marlboro Lights, give this a try.